FOUNDER SLEEP PROTOCOL

Get Your Edge Back: Sleep Coaching for Founders Running on Fumes

Your racing mind at 3am isn't a disorder. It's a high-performer under stress. We work with that, not against it.

Book free Sleep Audit (15 min)

For founders 2+ years in · 15 min · No obligation

FOUNDER SLEEP PROTOCOL

Get Your Edge Back: Sleep Coaching for Founders Running on Fumes

Your racing mind at 3am isn't a disorder. It's a high-performer under stress. We work with that, not against it.

Book free Sleep Audit (15 min)

For founders 2+ years in · 15 min · No obligation

FOUNDER SLEEP PROTOCOL

Get Your Edge Back: Sleep Coaching for Founders Running on Fumes

Your racing mind at 3am isn't a disorder. It's a high-performer under stress. We work with that, not against it.

Book free Sleep Audit (15 min)

For founders 2+ years in · 15 min · No obligation

Join

other awesome clients

Join

other awesome clients

Join

other awesome clients

Need Sleep But Your Mind Races. Can't Shut Off. Sounds Familiar?

You know the pattern. 3am. Eyes open. Mind looping. "What if my business fails? Did I send that email? Is our runway 8 months or 6?" You finally drift off around 5am. Alarm hits at 7. Coffee as crutch. Push through another day.

3am Wake-Ups

Eyes open. Mind looping. 'What if my business fails? Did I send that email? Is our runway 8 months or 6?'

3am Wake-Ups

Eyes open. Mind looping. 'What if my business fails? Did I send that email? Is our runway 8 months or 6?'

The Crutches

Coffee to start. Maybe wine or weed to wind down. Melatonin, CBD, whatever works. You've built a chemical dependency just to function.

The Crutches

Coffee to start. Maybe wine or weed to wind down. Melatonin, CBD, whatever works. You've built a chemical dependency just to function.

Crash Cycles

Every couple weeks, your body forces shutdown. Sleep 14 hours. Feel guilty. The cycle repeats.

Crash Cycles

Every couple weeks, your body forces shutdown. Sleep 14 hours. Feel guilty. The cycle repeats.

6 Hours is 'Normal'

Somehow you've convinced yourself that's fine. It's not. And it's costing you more than you realize.

6 Hours is 'Normal'

Somehow you've convinced yourself that's fine. It's not. And it's costing you more than you realize.

Sleep deprivation is sabotaging you. Harvard research: 50% more decision errors. Your emotional regulation disappears. Every investor call, product decision, and difficult conversation you take on running empty is a liability.

Book free Sleep Audit (15 min)

You Already Know What To Do. That's Not The Problem.

"I've experimented with sleep hygiene, blue light blockers, supplements, light therapy, exercise timing, and meditating. Some helped a little, but nothing really moved the needle." — Recent client, pre-program

Oura Ring

WHOOP

Blue Light Blockers

Melatonin

Magnesium

CBD

Calm App

Headspace

Huberman Podcasts

Sleep Hygiene

Light Therapy

Exercise Timing

Cold Showers

Meditation

The Founder Sleep Protocol

4 weeks to sustainable sleep. Not education. Implementation. You already know what to do. This is about actually doing it when stress hits.

Book free Sleep Audit (15 min)

€297 Beta Pricing · 4 weekly 1:1 calls + text support

1

Recognize Your Patterns

Audit your actual sleep reality. Map when racing mind hits and what triggers it. Identify your specific sabotage patterns.

1

Recognize Your Patterns

Audit your actual sleep reality. Map when racing mind hits and what triggers it. Identify your specific sabotage patterns.

2

Eliminate Sleep Sabotage

Remove friction between intention and action. Create emergency protocols for high-stress periods. Address the 'permission' issue.

2

Eliminate Sleep Sabotage

Remove friction between intention and action. Create emergency protocols for high-stress periods. Address the 'permission' issue.

3

Stress-Specific Interventions

Racing mind protocols that actually work for founders. The 5-minute journaling practice that cuts night wake-ups. Nervous system regulation.

3

Stress-Specific Interventions

Racing mind protocols that actually work for founders. The 5-minute journaling practice that cuts night wake-ups. Nervous system regulation.

Why This Is Different

Not therapy. Not another app. Implementation support that survives board meetings and funding rounds.

What Matters

Apps & Products

Founder Sleep Protocol

Personalized to your schedule

Adapts when stress spikes

Accountability between sessions

Emergency protocols for crises

Understands founder pressure

Performance framing, not disorder

Racing Mind Protocol

Weekly Check-ins

Text Support

Lifetime Access to Advanced Protocols

Racing Mind Protocol

Weekly Check-ins

Text Support

Lifetime Access to Advanced Protocols

Racing Mind Protocol

Weekly Check-ins

Text Support

Lifetime Access to Advanced Protocols

What Founders Experience

From exhausted to sharp. Most founders see significant improvement within 4 weeks. Better deep sleep, fewer wake-ups, morning energy without the caffeine crutch.

Nils Koppelmann
I used to need 3 coffees before noon. Now I wake up naturally at 6am feeling actually rested. Alex's approach works because it's built for people who can't just 'reduce stress.'
Founder, 3tech
Ajay Bhatia
After 6 months with Alex, my deep sleep improved by over 50%. As a CEO, I've tried apps, supplements and protocols. Nothing moved the needle like working with Alex.
Enterprise CEO, mobile.de
Stephan Bayer
Running an EdTech company means constant pressure. Alex helped me build a system that actually survives product launches and board meetings. My HRV is up 20% and I feel sharper and can handle the pressure from working 60-80 hours.
Founder, sofatutor
Elias Russezki
First I was skeptical. Another health coach? But Alex's approach is different. Within 3 weeks, my Whoop scores jumped and I stopped waking at 3am. The ROI on my decision-making alone has been massive.
Founder, deltamethod
Gerrit Glass
As a health tech founder, I thought I knew sleep. Alex showed me the gap between knowledge and implementation. My deep sleep percentage went from 12% to 22% in the first month. And even more health improvements followed.
Founder, Open Health
Igor Voth
Alex's protocols specifically for the founder mind were exactly what I needed. Finally sleeping again. My HRV went up and I was able to perform like I used to before.
Co-Founder, Locafox
Andre Thiessen
Running an energy company on no energy is ironic. Alex helped me fix that. The protocols are practical. Not another 'just meditate' solution. Real tactics for real founder problems.
Founder, Mister Balcony
Yannick Frank
I highly recommend working with Alex to the startup founders I coach. The impact has been massive. Fewer conflicts, better decisions, and they're more present in meetings instead of running on empty.
Co-Founder, upliftfounders
Steffen Schulz
I track everything. That's my job. Alex gave me a system that actually shows up in my data. Deep sleep up 35%, resting heart rate down 8 BPM. Vo2Max increase by 5 points.T he numbers don't lie.
Co-Founder, Varify
Benedikt Scholz
Building a company is a marathon, not a sprint. Alex helped me stop treating sleep like an enemy and start using it as a competitive advantage. I'm sharper in negotiations than I've ever been.
Founder, Wunderflats
Viktor Kessler
The accountability piece is what made the difference. Having someone who gets startup pressure check in with you. That's what finally made the changes stick. My co-founder noticed my improvements before I did.
Co-Founder, Notch
Bernd Kopin
Alex understands that founders can't follow generic advice. The personalized protocols account for my travel schedule, my stress triggers, and my actual life. That's why they work.
Founder, Bridgeflow

Ajay Bhatia
After 6 months with Alex, my deep sleep improved by over 50%. As a CEO, I've tried apps, supplements and protocols. Nothing moved the needle like working with Alex.
Enterprise CEO, mobile.de
Elias Russezki
First I was skeptical. Another health coach? But Alex's approach is different. Within 3 weeks, my Whoop scores jumped and I stopped waking at 3am. The ROI on my decision-making alone has been massive.
Founder, deltamethod
Stephan Bayer
Running an EdTech company means constant pressure. Alex helped me build a system that actually survives product launches and board meetings. My HRV is up 20% and I feel sharper and can handle the pressure from working 60-80 hours.
Founder, sofatutor

47%

Average deep sleep improvement (App-measured)

47%

Average deep sleep improvement (App-measured)

2-3x

Fewer night wake-ups

2-3x

Fewer night wake-ups

15min

Daily time investment

15min

Daily time investment

Book free Sleep Audit (15 min)

Meet Your Coach
Alex Krieger

I've been in your shoes. Working a decade as an executive in hyper-growth startups. Building products at 2am, running on caffeine, convincing myself 6 hours was "enough."

After my own crash, I spent years studying what actually moves the needle on sleep for high-performers under real stress. This program is what I wish existed when I needed it.

Common Questions

Everything you need to know about the Founder Sleep Protocol before booking your free audit call.

My main goal is to help founders sleep DESPITE the stress, not ask them to reduce it.

Founder Sleep Protocol

My main goal is to help founders sleep DESPITE the stress, not ask them to reduce it.

Founder Sleep Protocol

I've tried everything. Why would this work?

You've tried products and education. This is implementation support. When stress spikes, you have protocols designed for exactly that. The gap isn't knowledge. It's execution under pressure.

What if it doesn't work for me?

The audit call screens for fit. If you have clinical insomnia or untreated sleep apnea, I'll tell you that and point you to the right resource. If you're in the right category and do the work, it works.

I don't have time for another program.

15 minutes daily. You're currently spending more than that lying awake at 3am. The 2-3 hours of mental clarity you gain each day more than pays for the investment.

€297 seems too cheap. What's the catch?

Beta pricing. Only 5 spots. After that, price goes to €997. I'm validating the methodology. You get premium coaching at a fraction of the future price.

My stress is legitimate. I can't just 'relax.'

Exactly. This program doesn't ask you to reduce stress. It helps you sleep DESPITE the stress. We work with your reality, not against it.

I've tried everything. Why would this work?

You've tried products and education. This is implementation support. When stress spikes, you have protocols designed for exactly that. The gap isn't knowledge. It's execution under pressure.

What if it doesn't work for me?

I don't have time for another program.

€297 seems too cheap. What's the catch?

My stress is legitimate. I can't just 'relax.'

I've tried everything. Why would this work?

You've tried products and education. This is implementation support. When stress spikes, you have protocols designed for exactly that. The gap isn't knowledge. It's execution under pressure.

What if it doesn't work for me?

I don't have time for another program.

€297 seems too cheap. What's the catch?

My stress is legitimate. I can't just 'relax.'

Book free Sleep Audit (15 min)

Get Your Edge Back: Sleep Coaching for Founders Running on Fumes

Get Your Edge Back: Sleep Coaching for Founders Running on Fumes

Get Your Edge Back: Sleep Coaching for Founders Running on Fumes

Need Sleep But Your Mind Races. Can't Shut Off. Sounds Familiar?

3am Wake-Ups

3am Wake-Ups

The Crutches

The Crutches

Crash Cycles

Crash Cycles

6 Hours is 'Normal'

6 Hours is 'Normal'

Sleep deprivation is sabotaging you. Harvard research: 50% more decision errors. Your emotional regulation disappears. Every investor call, product decision, and difficult conversation you take on running empty is a liability.

You Already Know What To Do. That's Not The Problem.

The Founder Sleep Protocol

1

Recognize Your Patterns

1

Recognize Your Patterns

2

Eliminate Sleep Sabotage

2

Eliminate Sleep Sabotage

3

Stress-Specific Interventions

3

Stress-Specific Interventions

Why This Is Different

What Founders Experience

47%

47%

2-3x

2-3x

15min

15min

Meet Your CoachAlex Krieger

Common Questions

My main goal is to help founders sleep DESPITE the stress, not ask them to reduce it.

My main goal is to help founders sleep DESPITE the stress, not ask them to reduce it.

Meet Your Coach
Alex Krieger